Promoting Your Business. What Works?
Posted on August 7th, 2008
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Promotion refers to marketing activities that create awareness of your business and/or product. These activities get the word out so potential customers know what you have to offer. Promotion also includes activities such as community involvement, sponsorship of special events and giving away specialty items (keychains, hats, pens). These activities allow you to subtly promote your product or company because the focus is on the event or specialty item. Your company’s name is simply associated with the event or specialty item.
The type of promotional activities you choose helps to create and affirm your company image. For example,...
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