No One Reads Newspaper These Days
Posted on September 5th, 2008
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Can it get any worse for the newspaper industry? The steep decline in print advertising just keeps getting steeper and, for the first time, even online ad sales have gone down. Total print ads in the U.S. were down 16 percent in the second quarter.
The $3 billion decline in just six months is equal to 6.6% of the industry’s total sales of $45.4 billion in 2007.
Don’t look to online ad sales to save the industry. Online ads came to only $777 million in the second quarter, which was down 2.4 percent from the year before. That’s marks the first decline ever in digital revenues. The practice if bundling...
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SOURCE: http://thetoptenme.wordpress.com
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